Add Punch To Your Social Media Headlines
by Digital marketing on January 14, 2014in
Unlike other online media, social media feeds little time for reflection. Headlines play a crucial role and demands channeling of message effectively. The message conveys immediate understanding of your company, brand or products to the customer. When communicating with the social media, you must be able to translate the message in tune with the target audience and their emotions. In short, you must understand their way of thinking and language. Your headline as well as content should attract the attention of audience, and then must carry forward their interest in the topic through related posts and shares which will in turn ignite their desire to approach you either to buy the product or take the action to charter your service. Make hitting headlines No need to say boring and ‘not-so-catchy’ headlines deter user interest. Not only that, such headlines will never make it to delivering traffic or clicks even if it has real grab for audiences. Make it short and straight Always make your headlines short and straight. A busy user would hesitant to go after long and winding headlines. The whole idea should hit him at once and using numerals is another catchy technique, for Eg: 7 mistakes, 5 best practices etc. Add Topic-centric Words Key out the apt and important keyword related to the topic you share. A general awareness of the geography and customer behavior is an added advantage. Don’t think that just adding the keyword will do the rest. The keyword should be pertinent and meaningful to the content which you are sharing. Remember, never over stuff your headlines with keywords. Keep Disseminating in Right Timings You can prepare the content for sharing any time, but when releasing it on social media you have to count on the timings. Usually no one think whether it is the right time to release it for the online populace or does it have any relevance at the time of making it public. Think of announcing Christmas card offers in summer? Share by asking a Question People get intrigued by questions usually when we are talking about something outside their knowledge area. This is a strategic marketing method that can be applied in writing sticky headlines for the social media. By arousing their curiosity you are inviting them to follow your content to know more about it or explore the answer by searching more about the topic. But adding questions to the headlines regularly is not an advisable method as this may detest user interest. Audience of social media has the unique trait that they don’t linger on anything for long. Keep this in mind and write attention-getting headlines at the very first glance.