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Building a better brand image with Social Media Marketing

by in Digital marketing, Web Design on


Branding without Social Media is like a Lion that Meows!

You heard it right. Imagine what would happen when you create a website for your business and then do away with Social Media promotion. Well, if it was a decade before, you could say that there were limited yet promising possibilities of reaching the brand name to a select few targeted audience.  But today, your brand will not yield recognition in the market without the magical wand of social media promotion is in your hand.

Social Media helps build long term business relationships

Branding also necessitates a better and diversified approach to create a definite impact in the global market too. Social Media is a powerful tool that helps to build a long term relationship with consumers because it is instrumental in enhancing widespread reach within a short span of time, across states and countries. Just as you can imagine a lion’s roar that echoes miles away specifically to make his ‘brand’ presence felt, similarly social media gives a positive viral effect that assures a very good marketing and promotion for any brand. All that you need to remember is to promote your brand smartly and consistently through all the channels of social media.

Facebook and Google+ explained more

Social Media is not just about having a plugin in any blog or website, it is like a powerhouse triggering vital information about your brand through different mediums. Every channel has its own speciality so prior knowledge is important than to start in haste. Once you are done with your website with appropriate search engine optimization, next comes ascertaining the functional area or service of your brand for all social media channels. Well, this is nothing but a brand building and brand recall exercise chalked out before you position your brand in any of the social media channels. The brand should have a defined purpose and also a pre-defined target group of audience. After this, choosing the social media for branding such as Facebook, Twitter, Instagram, Google +, LinkedIn, Pinterest, YouTube, Tumblr, MySpace and many others is an interesting task. Every channel of social media has its own marketing strategy and so you should follow the set of instructions and suggestions given by them.

Credibility and consistency through Social Media

Social media optimization and social media marketing knowledge will be an added advantage while posting any message about the brand. Any authentic, unique and relevant post about your brand will be much better than just juggling with unrelated words or terms. Maintain consistency in posts throughout all social media channels to help build your brand loyalty with more interactive and direct communication with customers. Gradually your brand will build a community of like- minded people who will in turn approach you to do business and also to avail your services. All this and more is possible only because of the power of reach of social media.

Success metrics for your brand

Social media marketing is not just about connecting with people directly to inform, educate or ask opinions about your brand’s creative ventures and services. You should learn the art of social media promotion in a way to deliver engaging content, appealing pictures and seamless branding methods to make your brand’s presence a remarkable thing for millions tuning on to social media channels every minute, around the world. When you create a trust and an ease conversation via Facebook posts, Twitter tweets, Pinterest pins, Google + posts, Instagram photo sharing and YouTube video sharing, well the opportunities to position your brand universally becomes so very easy. Social media makes your life so very easy. All you have to remember is that you are going to be a friend to every reader and prospective target audience listen to all the queries patiently and practice giving prompt response to genuine questions and business proposals. Humility in social media is the basic etiquette that will help you win many loyal customers and bring success to your company in the long run.

Social media and the emotional connect

Every follower that your brand gets via social media channels may have their own reason to like your page, post, tweet or picture enriching your brand identity. Giving a ‘Like’ or following on Twitter can be sheer impulsive at times depending on what one would like to see that very moment, or as in most cases it is a thoughtful decision to know more about the brand by way of news, posts or pictures. Remember one thing that people like your brand when you talk to them individually than just as if informing to a large group of target audience with similar interest. Just as you converse with a friend while talking or sharing something interesting and information, similarly look at the social media followers as people who like what you say and like to be heard by way of suggestions and conversations.  Your brand has a special place in your heart, so you will definitely want many others to associate with this brand. It is all about following the right marketing strategy that suits your line of business and following branding exercises diligently and communicating your brand promises in a simple relevant manner to the social media audience spread across the globe.

Get started and grab the attention of the world to your brand through social media, the ‘big catch’ for any company today. After all, who will recall listening to meow when there are roaring brands buzzing across social media networks? Branding with social media is a must for any business to reach out and reach fast.