Digital Marketing Plan

Plan, Test, Market , Measure

KID digital marketing plan has four levels of active support, to help strengthen your web marketing promotional efforts.

High web traffic rates are directly proportional to the volume of sales or leads generated. Our IMP plan solves the concerns of web traffic and ongoing sales through a four level approach. Each tested and tried on varied website owners to rule out any possibility of an experiment. These tried and tested marketing plan addresses every selling point of your site online.

Planning & Development

We use a Filter Approach (FA) when planning and developing your website. The filter approach work on the simple principles of common filters.

Traffic from your home page is filtered to the correct pages further up in your website. Your home page is optimized firstly for Opportunity to See (OTS) and then, packaged with relevant buttons and links to direct traffic to other pages in your website. Your home page is optimized firstly for Opportunity to See (OTS) by slotting in call to action buttons and links to bifurcate traffic to other relevant pages of your site

Each page thereafter, goes through further filtering analysis, while we develop your website. Each page in your site is equally treated by search engines as relevant ones and gives due priority in listing it in the site links. So, in essence, each page of your website acts as a direction filter (DF) to other pages in the site.

Needless to say, we employ the best talent, - The designer (right brain) The developer (left brain) The Content Writer (the balance) to create and promote your website.

Pre-testing your Website

We also analyse, why users should visit and respond to your website, before the actual launch of your website. We make sure your website users find the sense and order they need, and not grow exasperated and leave. We have an in-house system and process to Pre-Test your website, so it optimizes your online spends.

Website Audit 1

  • Explorative study of the site performance
  • Extensive analysis of error tolerance

Website Audit 2

  • Do the same test again with another Website
  • What makes the user tick or gets them ticked off?

Launching and generating traffic for your website

Getting online with your business can be tough if you do not rule the address bar. '.in .com .net ' These may be common suffixes, but even these entail a scientific analysis of global 'buying – selling' processes.

Domain Name

Indeed, the key to your success lies in creating the correct Domain Name. The ideal domain name should be easy to remember, write and pronounce, as most domain names circulate by word of mouth. A just example would be our own domain name www.krishnadasan.com which shows our sphere of business, along with the name initially acquired by our organization.

Search Engine Optimization

Also known as Search Engine Optimization, this tag comes under Website Promotion. Although, most SEO optimists cower down after a while, still a few, as always observe the rules in the evolutionary processes of new media. It is stalwarts like these, who now command respect and conviction in Web Engine Search.

Detailing our SEO insights here would not mean exposing our strengths. We believe in competition. However, to rule out misuse, we strive to play in our chosen sphere with zeal, zest and absolute individual genius.

Web Development, Design and Hosting

An open webpage tells many stories. You can also turn it into a story of several firsts for your company. If your web page reveals only the bare essentials, then it just may need to be repackaged i.e. redesigned. An ideal web page not only reveals the truth of your company, it is also able to convert online hits to websites into business.

The only logical way to achieve this is to integrate the gamut of web services into a seamless whole. This is exactly what we at KID have translated into a business reality.

We list below three common truths which rule HMI (Human Machine Interaction). Three principles we always keep in mind, while launching and generating traffic for your website:

Humans understand and process human language better than machines.

Humans interact and communicate better when they understand ergonomics or website harmony

We do not expect the user to adapt to your website. We design websites to fit the user.

Measuring the Results

Web traffic is measured to see the popularity of web sites and individual pages or sections within a site apart from tracking your ROI (Return on Investment).

Web analytics is the measurement of the behavior of visitors to a website. In a commercial context, it especially refers to the measurement of which aspects of the website work towards the business objectives of Internet marketing initiatives; for example, which landing pages encourage people to make a purchase. Notable vendors of web analytics software and services include: Webtrends, Coremetrics, Omniture, and Google Analytics.

At India Web Marketing we use Google Analytics. Teamed up a bunch of experienced and qualified Google Analytics Certified Professionals we assure you the best tracking and measurement system to track the progress of your online campaign results.

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