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Essentials of Facebook Advertising

by in Digital marketing on


Social media has already catches up with every other media channel and is extending. Among the plethora of social media site Facebook rules the roost, such is the potential of Facebook in the current time. The reach of Facebook is unimaginable. No wonder it becomes a brilliant and ideal platform to rollout your advertisements.

Here are some essential steps to be considered before rolling out your Facebook Ad campaigns.  So get started with identifying your customers correctly and analyzing ways to make an effective advertisement for your target audience.

Grab Quick Response

You cannot ignore the primary function of Facebook, that people want to connect with their friends and peers through Facebook. So if you need to take their attention away from socializing and click on your ad, it should be highly appealing. Don’t have time to customer think whether to click on your ad and see what you have for them. Make your campaign in the right way that would call for instant action. Moreover, it should be penetrative. The easy way to attract people to your ad is to implant an imposing image which would make users to impulsively click on it. If it is accompanied by a catchy caption, done!

Audience Targeting

The first and foremost thing is to identify your audience segment.  This is crucial in determining the success of your Ad campaign. If you can address them directly, you can make your value propositions to them as you know what their expectations are and what they actually looking for.  Here you can take the role of an advisor and give solutions to a problem which they anticipate.  You can even display discounts, special offers, free trials etc. which would make your target audience instantly try your products out.

Some Quick Tips

If you are rolling out your first Facebook advertisement, remember these points as well.

Set accurate goals – When you devise your FB ad, you should envision the goal of creating such an advertisement. Was that just for making brand awareness by taking your product/brand go social and reach maximum number of Facebook users? Was it intended to boost your sales?  Have a clear idea on these and get started.

Budget – Know your budget before spending huge amount of money on your maiden campaign. Try small ones that go for short timeframes as pilots and if they go well, you can go big budget campaigns.

The click-through rates – Know about the settings of ads, especially of the click through rates. This is an indicator of your users’ interest or indifference to your advertisement over the time. Depending on the success of your ad, it can be paused or re-run at any time.

Analyze the results – If you keenly analyze the metrics of Clicks, Impressions, Click-through Rate, Actions, Conversions, Cost-Per-Conversion etc. you can understand the results which your ads created among the Facebook populace.

Your Facebook ads take you to the prospective customers instantly and if placed aptly, it can go viral!!!