How Google Plus Complements Your Web Presence
by Digital marketing on July 30, 2013in
It is obvious that the social media performance of your website is a complementing factor in determining the success of your web presence. And Google, overtly and covertly hinted that social media signals are strong indicators of your website’s success in the crowded online search market. Grabbing their own due share from there is the daunting challenge confronted by online business entities. Mainstream Social Media Players And among the mainstream social media line-ups Facebook, Twitter and LinkedIn and the newest kid on the block – Google Plus leads the front by offering a smorgasbord of choices to webmasters. With the latest Google Penguin 2.0 update, Google explicitly made it clear that Google Plus will be a crucial constituent of your social campaign. How Much Bossy Google Plus Already having some great features, Google Plus extends some added features to businesses with its enterprise version, to unleash your business potential. The enterprise version is being integrated with various Google products including Gmail, Apps, Checkout etc. is in the process of rolling out, will offer seamless social and business experience to online business community. Google Plus Enables Easy Audience Targeting The currently available features of Google Plus offer business powerful ways to reach target audiences. Circles are unique and yet innovative feature offer facilitated by Google Plus. With this tool, you can manage and group contacts in a pretty much organized way. More than that you can pin what all contents would they view and wouldn’t. The content can be targeted to specific audience groups and this provides you a way to furnish content that the audience desired off, apart from offering privacy of content sharing by limiting the content reach to the restricted audience. This will help businesses to address and cater to the specific interests of audiences. Huddle and Hangouts are yet another interesting feature additions comes with ‘Circles’. They not only platform group interactions including both text and video features but are ideal for carrying out meetings with any of your circles. And this can be integrated with Google docs as well for real-time syncing of documents. Another central feature of Google Plus is the Sparks search engine. You can find content in 40 different languages and share the needed ones within the circle of your customers, clients or potential audiences. The Magical Mobility With the unprecedented increase in the use of smartphones and mobile users, no new online platforms can ignore it. Google Plus is no different, it has also focused to implement mobile features via Android platform. One can append Maps, Google Places etc. to add on Google Plus platform. The gaining popularity and initial vibrations created by Google Plus signal that Google Plus is a strong social media platform here to stay. And with many product fiascos, Google is giving extra emphasis to this brainchild to not to be included in that list. So we can expect pretty more welcome feature addition to Google Plus in the coming days.