How Q & A Sites Help Increase Your Site’s Rankings
by Digital marketing on February 22, 2013in
Question and Answers sites or what we call Q & A sites are gaining popularity among online users by sharing a stage for asking and answering questions. Rather than a simply question-answer source a lot more is there to understand and analyze. Have you ever wondered how these Q & A sites can help improve your site’s ranking and online visibility?
Online users turn to Q & A sites for seeking and getting right solutions for their concerns. If your business idea or suggestions fit the bill, you can surely win trust. This is where the Q & A sites come into play and here is a sneak-peek into the ways by which these sites help increase your business popularity online.
Can Get Involved in Useful Network
Interacting online is essential to get in touch with the interested people around a topic or cause. And Q & A sites like Yahoo answers, Mahalo and Answer Bag etc are a great platform to find and join with similar niche groups who communicate involuntarily. Moreover, you can exchange ideas and this further leads to get a good network of connections. With a strong networking and good relationships, you can win trust among the other users and be an authority in the area which you do business.
Get Some Unique Keyword Ideas
To cut the chase, keywords determine the success of your SEO results. As a rule of thumb, too broad keywords have great competitions and it is not easy to rank for such keywords, as there are many authority sites already ranked for those keywords. Here comes the relevance of Q & A sites, there you can see what are the usages or phrases common populace use in describing a term related to your business or service. Also since the usage of sequence, structure, and synonyms varies from one user to another, a lot more keyword variations can be extracted.
Can Act as Quality Backlink Sources
Depending on your frequency of participation and popularity of the answers provided Q & A sites gives you levels of ranking. This feature may vary from one site to another. So you will be permitted to add a backlink from the content you shared there. This backlink would be beneficial to you only if it is relevant to your website content. The content is kept updated as the answers keep on flowing from the helpful people online and the answers would surely be related to the topic seeking answers. Getting backlinks from such sites thus would surely fire-up your chances online.
Reach Highly Targeted Audience
Through Q & A sites you can easily reach your targeted audience or interest groups always spreading words on services or business you’ve been onto. Consider that a question asked is about roofing needs. If your company is onto roofing shingles business, you can give genuine and authentic answer to the question with your link to reach your website. Chances are more that they click the link to reach and know more about your website. Definitely, such visits shoot up your quality traffic stats which in turn improves effectiveness of your site in search engines
Apart from above mentioned visible benefits, Q & A sites help leverage reliability and reputation of your website online.