How to Use Graphic Designer Effectively for Printing Jobs?
by Prepress Services on August 29, 2016in
Majority of the print design works have been either rendered fully using editing software, or at least touched up in part by a graphic designer. Those who seek assistance for their printing design requirements need to understand exactly what it means to your printing results. Below we explain how to create a design brief which will ensure that you get the best out of your graphic design budget.
What is Design Brief
In short, a design brief is a document the client sends to a graphic designer narrating the design requirements he/she expects from the final product. Design brief is of great importance to the graphic design department as it acts as crucial document conveying to the designer which points are key to the customer and their business or event or promotion. The quality of the final design output hinges on the clarity of the design brief.
Design Brief – Steps Involved
A design brief description falls, say into three segments. They are:
1. Details of your business or organization or yourself
Give your designer a brief idea of who you are, what is the purpose of this printing assignment. This will help you achieve a foolproof product. You can furnish information such as:
– Nature of business/industry you’ve been to
– Your target audiences
– Give an out and out detail of your product and service
– How big is your market compared to fellow players?
– Who are your competitors?
– Your designated marketing area (DMA)
– Your specimens which include companies, brands, products etc.
By furnishing the all of the above details you can help the designer to get a fair understanding of yourself and your brand. You can also ensure that you both are on the same page.
2. Specifically for what the final design work will be used for
Letting the designer know about what exactly is your intention behind the creative is essential to get a satisfying result. Like, is it just a design to put on website or is it for printing? These details are very important to the graphic design process for adding such specifications to the final product. Say for example if the creative for a poster or leaflet printed then the designer might need to put bleeds and crop marks on the work. If its for just putting onto a website then the design work need to be saved in right formats. Above all, you need to provide your designer with actual content- photos, images, contact details, text, timings as they complement the look and feel of the final product.
3. Time and Money
Your budget and estimated time required is equally important as that of the design brief. Make sure you clearly lay out the terms of your requirements before the work agreement. Many design departments of printing firms charge on hourly basis, for basic design tweaking some reputed printing companies won’t charge.
Communicate clearly the design requirements for better results!