Is Blogging Exclusive for Content Worth Sharing?
by Digital marketing on May 9, 2014in
Obviously, talking and writing about blogging might not be an interesting bit of information as it has consumed a sizable amount of online space, but is still faring. So probably, seeing the topic, some of you may have raised your eyebrows. According to surveys, it shows that online users are still relying heavily on blogging information and is a great channel to focus on customers, sharing information around your brand or services, enhancing customer experience, and promising new areas for engaging customers and growing company’s base. Above all, it is the platform for sharing your very own valuable bits of knowledge garnered through real-time encounters.
Blogs have created a huge paradigm shift in shaping up today’s online communications and knowledge sharing models. With the emergence of powerful online publishing tools mainly with the outgrowth of open source blogging software like WordPress, Joomla transforms blogs (blogging) to a popular information sharing platform by companies and individuals. Coupled with web 2.0 elements and highly interactive interfaces blogging today is an inevitable part of online marketing strategy.
Here are some refreshing reminders on how to improve your blogging experience, especially in writing around the topics related to what your company/service offerings.
Blog Set up
Companies can add a blog to its website for disseminating informative information, whilst individuals can tap into the potential of blogging for engaging with online populace. Blogging offers you an easier opportunity to connect with your niche audience. Whatever be the purpose, first you have to set up a blog featuring functionalities that match your concepts clearly.
More blogging content needed. Content Marketing is big. You need to be getting out real information that reader must be eagerly looking for. Gain insights and understand what ideas and key areas trending in your service industry. Let us say, if you’re a graphic design firm you can talk about the trends and possibilities emerging in the creation of a user hooking infographics. When you repeatedly talk about areas and topics you focused on will increase your online relevancy as a service provider. Think about how you can write posts about problems you solve. People have digital problems, you solve them. Write about how you can help them solve or find an alternative option.
You need to make it easy for people to share your materials. Each post needs social sharing buttons of popular social media and social bookmarking sites. Also, set up RSS feed generation for content feed updating.
Last but not least, setup Google Authorship for yourself on your blog and stop posting blogs as “Admin”. Admin means nothing. Google Authorship is huge.