Themes for the DRINKS Inc Brochure
Places like Rio are a Mecca for the lovers of fun, frolic and festivity. The hedonism of the carnival mirrors the rush experienced with each of the choicest selections from the cellars of Drinks Inc.
We should capture the youthful and unabashedly sensual pageantry of the best carnivals of the world and build an association in the mind of the TG...fun, sensuality and abundant youthful energy are trapped in every drop of the Drinks Inc beverages.
Brochure Design Concept Options
Beaches echo the rhythm of this young, hip brand. They also underscore its vitality and versatility - just like the welcoming sun, surf and sand... there's something in the Drinks Inc's bar for everyone.
Feature some of the best beaches in the world. Catch people in a moment in action - playing, dancing, partying, surfing, and swimming and so on...
The party animals come out at night. Catch them on the prowl at the trendiest spots around the world. One can also add general images of party animals enjoying their long drives at night, a couple enjoying the night sky or the skyline at night, dancing at a pub.
The client's catalogue has two very clear objectives.
(1) To give information and a feel of the high class spirit of the brand and
(2) To heighten the engagement for the Target audience by reinforcing the glamorous and sensual aspects associated with the brand (and appreciated by the TG).
However, most liquor brands do this.
The differentiator is in using images from various parts of the world that create a heady international experience for the person browsing through this catalogue. By providing small captions that give some factual information on say the beach / carnival / hotspot we show via the image can set it apart from any other brochure / profile. And lacing the caption with how the place echoes the rhythms of the brand can make for very effective and memorable communication.
The idea is to tie the brochure to the places and things that young people love to experience just like the Drinks Inc array of spirits. The brochure thus conveys that Drinks Inc customers enjoy a youthful and rich life. The most important aspect is that the images should be really high class and subtle. We have given more vigor and action in the pictures so that the brand communication is more effective.
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