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Tweak Your Marketing Graphic Designer Skills

by in Featured, Graphic Design on


No doubt, the unprecedented growth of graphic design has revolutionized the entire concept of communication, especially for businesses to convey a message to a particular audience. From the simple art of image and typography it has gone long way to a high-end, sophisticated communication tool. In every field, irrespective of the type of requirement graphic design is essential these days. From a simple poster to complicated 3D based product launching graphic design is the sheer driving factor. The backbone of all promotional activities is virtually graphics.

According to Wikipedia, “Graphic design is the art of communication, stylizing, and problem-solving through the use of type, space and image. Graphic designers use various methods to create and combine words, symbols, and images to create a visual representation of ideas and messages. A graphic designer may use a combination of typography, visual arts and page layout techniques to produce a final result. Graphic design often refers to both the process (designing) by which the communication is created and the products (designs) which are generated”.

Why Graphic designing

The areas graphic designing can contribute is immense, it is the driving force behind multi-million advertising and magazine industry. It encompasses product designing, packaging designing, logos, 3D presentations, website designing to designing teaching materials and more. The scope of graphic design is fathomless. The well said adage “A picture is worth a thousand words” aptly explains the visual importance of any communication.Everyone has certain common traits, but a graphic designer tends to be more of a right-brain to deliver expressive and creative tasks. Strong designing skills come from practice and determination. No one is born an excellent graphic designer, experience and passion moulds them. It takes a lot of time, patience and practice to become an excellent designer.

A good deal of individuals thinks that knowing the latest version of Photoshop or InDesign itself is enough to be being dubbed a “graphic designer”.This is just not so, there are lots of difference between an amateur and a truly great designer.

Designing, especially graphic design is a special cup of tea that can only held up by a professional individual who lives and breathes in a world of visual creativity. They performtheir work with the cool retiring artistry of a spider spinning webs or tree putting forth leaves. He imparts lustre and divinity to every fibre of creation. Not to say you must have an innate tendency to become a designer, but attaining the covetous label of a professional graphic designer does involves a certain dedication and power of visual imagination. Let us delve deep into the secrets and tricks of the trade that have kept your creative skills and potential above the average.

Fresh Thoughts Greater Ideas

Let your angle of vision be fresh and fascinating. Do not take the ideas which most of designers are likely to follow. To the extent, you can get out of this rut creatively and design something interesting to that extent you win the viewer by your side and grab accolades out of them. Avoid extra elements. As it is said that a drawing should have no unnecessary lines and a machine no unnecessary parts. Do not use a concept the idea of which is not perfectly known to you, if you have the slightest doubt about the correct spelling of a word, do not use it. Employ some other image to convey the expression. A creation, not fitting to the concept, however beautiful it may be, will only bring you discredit in the eyes of the viewer.In the choice of images you ought to be careful to lay your fingers on such concepts as can be most frequently used almost everywhere in your creation.Approach every work, whether big or small with a roseate spirit. You must have self-confidence and ability to work. Every work, if you look into it tends to become merely mechanical. Requirements are often repeated. Their background is always same.

In such a diverse market it is not easy to be hallmarked as a great designer, unless you strive hard to achieve it. Travel, read, peer interaction, participate in conferences, meet great designers, scrutinize brilliant design works, whatever you do to build upon your current set of skills, know that it is worth pursuing to achieve saliency. Graphic Designers have the skills and the sensibility to come up with a design that is relevant to business, and good ones take pride in their work as well. Some may say these are things related to one’s own innate ability. Some others argue that it is something that is achieved. Whichever it may be, it is all about tuning up or conditioning your artistic skills in a professional way.Being a graphic designer, one should ensure that they have a working knowledge of color, composition, visuals and typography. Whether you have an innate ability or have graphic skills acquired overtime, it is important to tackle and comprehend each of these essential graphic elements into all of your work.

Get to Know the Riding Technologies

You could be having great artistic skills, but won’t payoff unless you harness the latest creative tools and software of graphics industry. Make deliberate effort to get familiar with the essential tools of graphic design such as Photoshop, Illustrator, InDesign, Flash, CorelDRAW and HTML versions. As these staples of graphic design are frequently being updated and it is necessary to garner skills on these newest versions. You can get rid of the initial bottlenecks through mock projects and sample works. It is not a big deal as many of this graphic software are accompanied with clear instructions and in-depth tutorials.A firsthand knowledge and understanding of industry for which the end-product catalogue for a client, you must know the purpose, intended audience and distribution channels of that promotional matter. Moreover, you should know how this will add value to client’s business and their goals. All these help you to create products of best quality and meaning. There are no shortcuts to create a unique and stunning design. It is widely recommended to borrow ideas and inspirations from the works of other graphic artists. But make sure to emboss your identity on them by adding your special touches and improvements. A major flaw with plenty of graphic designers is the overuse of elements such as font, colour, effects or even images. Always remember that great designs are ones that use maximum whitespace. It is crucial that any design you create should convey freshness, timelessness, longevity. A good design may be eye candy and trendy, but a great design is capable of withstanding the market competition and time.

Be a responsible dependable designer who can able to deliver a complete package that meets all of your client’s needs. Think out of the box and deliver products beyond the expectation of clients. Don’t leave no stone unturned in delivering an end product, that is creatively powerful. You must also be aware of the fact that a design is intended to render a particular message to the audience. So don’t try to pull wool over eyes approach, if you do so your honesty as designer will be at stakes. A direct message that is translated through a elegant and neat design is what industry and market look for. Ultimately, deliver a honest design that worth thousand words client to rely on.